DAM Selection and Implementation
Speed 2 Market offers comprehensive project management services to define, select, and implement the ideal DAM system for CPGs, ensuring a seamless integration with existing business processes and an optimal user experience. From the discovery phase through to implementation, our DAM expertise ensures a next-generation, scalable solution that is compatible with both your current and future technology integrations
We Discover Define Implement
Discovery Phase
Evaluate the current DAM system and business needs. Conduct internal and external stakeholder interviews. Identify the business scope and parameters.
Definition Phase
Build the business case. Provide vendor capability assessments. RFI/RFP creation and management. Identify vendor shortlist. Support contract negotiation.
Implementation Phase
Create governance, metadata & taxonomy strategy Identify security groups, users and roles Configure Integrations - PIM PLM EComms Workflow Develop asset migration plan Create communication plan Provide user training Drive user adoption (by market or function)
Client Challenges
Poor performing DAM system:
with low user adoption.
No existing DAM system in place
Struggle to justify the business case
and ROI for a new or replacement DAM
Unclear requirements
Unclear stakeholder requirements and pain points.
Experience
Limited experience in vendor selection.
Lack of strategy
Lack of governance, metadata and taxonomy strategy
Ownership
No DAM system owner
Resources
Lack of resources to implement a new system
Our Services, Our Unique Team
Our team, with a wealth of Marketing Operations experience, possesses first-hand insights into Brand Activation challenges, including complex Packaging Artwork production but more importantly we know how to solve them…
Speed 2 Market Provide expertise and guidance in the following areas:
Packaging design to print process optimisation (technology-aligned and streamlined)
Packaging artwork automation technologies
Digital Asset Management (DAM) vendor selection process (RFI/RFP)
Implement DAM, PIM, Pack Copy Management and Packaging Material Specification Systems
On-Site Packaging or DAM Specialists to support your team
AI for Marketing Operations, including Generative AI
Speed Up your Brand, Gain Efficiency: Embrace the Change.
40 Bowling Green Lane, London, EC1R 0NE
GB – United Kingdom
Speed 2 Market is a renowned consultancy in CPG Marketing Services. We specialise in accelerating brand activations, ensuring efficiency and effectiveness. Through digital transformation and creative production optimization, we utilise state-of-the-art technology to consistently deliver impactful outcomes.